Data protection declaration

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as .B our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

As of February 15, 2022

Index

Responsible

Kristina KünzelHauptstrasse
5221259
Otter

E-mail address:

moin@kristinakuenzel.de

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Inventory data.
  • Payment.
  • Contact details.
  • Content data.
  • Contract.
  • Usage.
  • Meta/communication data.

Categories of affected persons

  • Customers.
  • Interested parties.
  • Communication.
  • User.
  • business and contractual partners.

Purposes of processing

  • Provision of contractual services and customer service.
  • Contact requests and communication.
  • Security.
  • Direct marketing.
  • Range measurement.
  • office and organizational procedures.
  • Managing and responding to requests.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.

Authoritative legal bases

Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or residence. Should more specific legal bases be relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary to comply with a legal obligation to which the controller is subject.
  • Eligible interests (Art. 6 sec. 1 p. 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data prevail.

In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Law on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated Decision-making on a case-by-case basis, including profiling. It also regulates the processing of data for the purposes of the employment relationship (Section 26 of the German Federal Data Protection Act), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states can be applied.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects' rights, the erasure of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets.

Transfer of personal data

In the context of our processing of personal data, the data may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include, for example.B, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data, which serve the protection of your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is only in accordance with the legal requirements. 

Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions are omitted (e.B. if the purpose of the processing of this data has ceased to exist or they are not necessary for the purpose).

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Our privacy policy may also contain further information on the retention and deletion of data that applies primarily to the respective processing.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example.B to store the login status in a user account, a shopping cart content in an e-shop, the accessed content or the functions used in an online offer. Cookies can also be used for various purposes, e.B. for the purposes of the functionality, security and comfort of online offers as well as the preparation of analyses of visitor flows. 

Notes on consent: We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service they expressly request (i.e. our online offer). The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Information on data protection legal bases: On which data protection legal basis we process the personal data of users with the help of cookies depends on whether we ask users for consent. If the users consent, the legal basis for the processing of their data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.B. in the business operation of our online offer and improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. For which purposes the cookies are processed by us, we clarify in the course of this data protection declaration or in the context of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his device (e.B. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after closing the end device. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.B. as part of obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to the processing in accordance with the legal requirements of Art. 21 GDPR (further information on the objection can be found in the context of this data protection declaration). Users can also declare their objection using the settings of their browser.

Further information on processing, procedures and services:

  • Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, in the context of which the consent of the users to the use of cookies, or the processing and providers mentioned in the context of the cookie consent management procedure can be obtained and managed and revoked by the users. In this case, the declaration of consent is stored in order not to have to repeat its request again and to be able to prove the consent in accordance with the legal obligation. The storage can be carried out on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following instructions apply: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.B. which categories of cookies and/or service providers) as well as the browser, system and used terminal device.

Business Services

We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as associated measures and in the context of communication with the contractual partners (or pre-contractual), e.B., in order to answer inquiries.

We process this data in order to fulfil our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedy in the event of warranty and other service disruptions. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.B. for the participation of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfil legal obligations. The contractual partners are informed about further forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners before or as part of the data collection, e.B. in online forms, by special marking (e.B colors) or symbols (e.B. asterisks or similar), or in person, which data is required for the aforementioned purposes.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.B., as long as it must be stored for legal reasons of archiving (e.B. for tax purposes usually 10 years). Data disclosed to us in the context of an order by the contractual partner, we delete in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third parties or platforms apply in the relationship between the users and the providers. 

Shop and E-Commerce We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation.

Artistic and literary achievements We process the data of our clients in order to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and delivery or execution or provision.

The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations.

Events We process the data of the participants of the events, events and similar activities offered or hosted by us (hereinafter uniformly referred to as "participants" and "events") in order to enable them to participate in the events and to use the services or actions associated with participation. 

If we process health-related data, religious, political or other special categories of data in this context, then this takes place within the framework of obviousness (e.B. at thematically oriented events or serves health care, safety or with the consent of the persons concerned).

The required information is marked as such in the context of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we have access to information from end customers, employees or other persons, we process it in accordance with legal and contractual requirements.

  • Types of data processed: Inventory data (e.B. names, addresses); Payment data (e.B. bank details, invoices, payment history); Contact details (e.B. e-mail, telephone numbers); Contract data (e.B subject matter of the contract, term, customer category); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Customers; Interested parties; Business and contractual partners.
  • Purposes of processing: Provision of contractual services and customer service; security measures; contact requests and communication; office and organisational procedures; Managing and responding to requests.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR).

Payment

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as .B name and address, bank data, such as .B account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the entered data is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by the payment service providers to economic information agencies. The purpose of this transmission is to verify the identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection information of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information and other data subject rights.

  • Types of data processed: Inventory data (e.B. names, addresses); Payment data (e.B. bank details, invoices, payment history); Contract data (e.B subject matter of the contract, term, customer category); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Customers; Interested parties.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer, which is accrued in the course of use and communication. This includes regularly the IP address necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or by websites.

  • Types of data processed: Content data (e.B. entries in online forms); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Provision of contractual services and customer service.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files can be accessed by the address and name of the websites and files retrieved, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and the version, the user's operating system, the referrer URL (the previously visited page) IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability; Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that is required for further retention for evidentiary purposes are exempt from deletion pending a final resolution of the incident.
  • WordPress.com: hosting platform for blogs / websites; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://wordpress.com; Privacy Policy: https://automattic.com/de/privacy/; Order processing contract: concluded with provider: https://wordpress.com/support/data-processing-agreements/.
  • ALL-INCL: services in the field of provision of information technology infrastructure and related services (e.B storage space and/or computing capacities); Service provider: ALL-INKL.COM – Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Website: https://all-inkl.com/; Privacy Policy: https://all-inkl.com/datenschutzinformationen/; Order processing contract: concluded with the provider.

Community Features

The community functions provided by us allow users to enter into conversations with each other or otherwise in an exchange with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our conditions and guidelines as well as the rights of other users and third parties.

  • Types of data processed: Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service; Security measures.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Protection of your own data: Users decide for themselves which data they disclose about themselves within our online offer. For example, when users provide information about themselves or participate in conversations. We ask users to protect their data and to publish personal data only with caution and only to the extent necessary. In particular, we ask users to note that they must protect the access data in particular and use secure passwords (i.e. above all the longest possible and random character combinations).

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.

  • Types of data processed: Inventory data (e.B. names, addresses); Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service; Feedback (e.B. collecting feedback via online form); security measures; Managing and responding to requests.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this Case, we can be prosecuted for the Comment or Contribution ourselves and are therefore interested in the Identity of the Author. Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests. On the same Legal Basis, we reserve the right, in the Case of Surveys, to store users ' IP addresses for their Duration and To use Cookies to avoid multiple Votes. The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.
  • Akismet Anti-Spam Check: Akismet Anti-Spam Check – We use the "Akismet" service based on our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry. Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transmission of the data by not using our comment system. That would be a pity, but unfortunately we don't see any alternatives that work as effectively; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
  • UpdraftPlus: Backup software and backup storage; Service provider: Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Website: https://updraftplus.com/; Privacy Policy:https://updraftplus.com/data-protection-and-privacy-centre/.

Contact and request management

When contacting us (e.B. via contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the details of the requesting persons will be processed insofar as this is necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries as well as the administration of contact and inquiry data in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintaining user or business relationships.

  • Types of data processed: Inventory data (e.B. names, addresses); Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms).
  • Data subjects: Communication.
  • Purposes of processing: contact requests and communication; Provision of contractual services and customer service.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR).

Further information on processing, procedures and services:

  • Contact: If users contact us via our contact form, e-mail or other communication channels, we process the data provided to us in this context to process the request communicated. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfilment and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the concerns and our statutory retention obligations.

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or with a legal permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. Moreover, our Newsletters contain Information about our Services and us.

In order to subscribe to our newsletters, it is always sufficient to provide your e-mail address. However, we may ask you to provide a name for personal contact in the newsletter, or other information, if necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. specifically. You will receive an email after signing up asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The Processing of this Data is limited to the Purpose of a possible Defense against claims. An individual Deletion Request is possible at any time, provided that the former Existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a block list (so-called "block list").

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper conduct. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.B. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in efficient and secure shipping. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law.Content:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.B. names, addresses); Contact details (e.B. e-mail, telephone numbers); Meta/communication data (e.B. device information, IP addresses); Usage data (e.B websites visited, interest in content, access times).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to .dem further receipt. You can either find a link to cancel the newsletter at the end of each newsletter or you can use one of the above-mentioned contact options, preferably e-mail.

Further information on processing, procedures and services:

  • Measurement of open and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected. This information is used to improve the technical aspects of our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and locked locked locked protected locked block block block locked protected protected locked locked protected locked block blocked block blocked block protected block protected block block blocked locked protected block protected locked protected blocked block locked protected lock locked locked protected protected blocked locked protected locked locked.
  • CleverReach: Email marketing platform; Service provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/; Order processing contract: Concluded with provider.

Surveys and surveys

The surveys and surveys carried out by us (hereinafter referred to as "surveys") are evaluated anonymously. Personal data will only be processed to the extent necessary for the provision and technical execution of the surveys (e.B. processing of the IP address in order to display the survey in the user's browser or to enable a resumption of the survey with the help of a temporary cookie (session cookie) or users have consented.

Notes on legal bases: If we ask the participants for consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants' data is based on our legitimate interests in conducting an objective survey.

  • Types of data processed: Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Communication.
  • Purposes of processing: contact requests and communication; Direct marketing (e.B. by e-mail or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Google Form: Creation and evaluation of onine forms, surveys, feedback forms, etc;; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.de/intl/de/forms; Privacy Policy: https://policies.google.com/privacy.

Web analysis, monitoring and optimization

The web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as .B age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example.B, recognize at what time our online offer or its functions or content are most frequently used or invite reuse. We can also understand which areas need to be optimised. 

In addition to web analysis, we can also use test procedures to test and optimize, for example.B, different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data combined into a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., Pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e.B e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.B. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

Presence in social networks (social media)

We maintain online presences within social networks and process users' data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that it allows users ' data to be processed outside the European Union area. This can create risks for users, as this could .B make it more difficult to enforce users' rights.

Furthermore, users' data within social networks is usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to, for example.B, place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users ' computers, in which users ' usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ' data and can take direct action and provide information. If you still need help, you can contact us.

  • Types of data processed: Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: contact requests and communication; Feedback (e.B. collecting feedback via online form); Marketing.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
  • Facebook Pages: Profiles within the social network Facebook – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content that users view or interact with or the actions they take (see "Things done and provided by you and others" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.B. IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in Facebook's Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to Page operators so that they can gain insight into how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example.B, address information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy:https://www.facebook.com/about/privacy; Standard contractual clauses (ensuring a level of data protection when processed in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; For more information: Agreement on shared responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Possibility of objection (opt-out): https://adssettings.google.com/authenticated.

Plugins and embedded functions as well as content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "Third Party Providers"). For example, these may be graphics, videos, or city maps (hereinafter referred to uniformly as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and, among other things, technical information about the browser and operating system, websites to be referred to, the time of the visit as well as other information on the use of our online offer as well as be associated with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses); Inventory data (e.B. names, addresses); Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Provision of contractual services and customer service; Profiles with user-related information (creation of user profiles).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

  • Font Awesome: display of fonts and symbols; Service provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website: https://fontawesome.com/; Privacy Policy: https://fontawesome.com/privacy.
  • Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.
  • Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • YouTube videos: video content; YouTube videos are integrated via a special domain (recognizable by the component "youtube-nocookie") in the so-called "extended data protection mode", whereby no cookies are collected on user activities in order to personalize the video playback. Nevertheless, information on the interaction of the users with the video (e.B. remembering the last playback point) can be stored; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy.
  • Vimeo: video content; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Possibility of objection (opt-out): We would like to point out that Vimeo may use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy) as well as the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/).

Management, organization and auxiliary tools

We use services, platforms and software of other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements. 

In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on processes, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be an integral part of our (pre)contractual services, provided that the use of the third-party providers has been agreed in this context. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Types of data processed: Inventory data (e.B. names, addresses); Contact details (e.B. e-mail, telephone numbers); Content data (e.B. entries in online forms); Usage data (e.B websites visited, interest in content, access times); Meta/communication data (e.B. device information, IP addresses).
  • Data subjects: communication partners; Users (e.B. website visitors, users of online services).
  • Purposes of processing: Office and organizational procedures.
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR); Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR).

Further information on processing, procedures and services:

Modification and update of the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this Privacy Policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Rights of the persons concerned

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is subject to Article 6 (1) of the Year. Ee or f GDPR is made to appeal; This also applies to profiling based on these provisions. If the personal data relating to you is processed in order to operate direct advertising, you have the right at any time to object to the processing of the personal data relating to you for the purpose of such advertising; This also applies to profiling as far as it is related to such direct advertising.
  • Right of revocation for consents: You have the right to revoke your consent at any time.
  • Right: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request their transmission to another controller.
  • Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of your personal data infringes the provisions of the GDPR.

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined above all in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve as an understanding. The terms are sorted alphabetically.

  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.B. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting in the use of these personal data to address certain personal aspects relating to a natural person (depending on the type of profiling, different information relating to demographics, behaviour and interests, such as.B. the interaction with websites and their contents, etc.) analyze, evaluate or predict (e.B interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes. 
  • Range measurement: The reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of reach analysis, website owners can, for .B, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example.B to better adapt the content of the website to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer. 
  • Person in charge: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. 
  • Processing: "Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term goes far and includes virtually every handling of data, be it the collection, the evaluating, the storage, the transmission or the deletion. 
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